Cool Springs

erry Lancaster helps salespeople and entrepreneurs create an army of buyers who know, like and trust you BEFORE they’ve ever even met you.

He can help you build your personal brand, find your authentic voice and tell the tale of you because here’s the thing:

The story you tell the world changes your world.

Terry has worked with thousands of successful businesses offering proven strategies for making the cash register ring.

His books BETTER! Self Help For The Rest Of Us and Unstuck: are Amazon #1 Best Sellers with glowing reviews from around the world thanking me for the understandable, actionable, life-changing ideas and stories and is a contributing writer for Forbes, The Good Men Project, and Dealer Marketing.

He has spoken to audiences from coast to coast at TedX, The National Association of Broadcasters, and the National Automobile Dealers Association.

As the VP of Making Sh!t Happen for Instant Events Automotive Advertising, Terry has sold to the toughest negotiators in the world, car dealers, and produced the biggest, loudest, most attention grabbing ads in the history of big, loud, attention grabbing ads for dealerships from Moose Jaw to Miami, most of the time working from home in his underwear.

Born and raised in Nashville, TN, Terry holds a degree in English/Journalism from Tennessee Technological University, where he learned how to program ginormous room-sized computers using a deck of cards and a rubber band, and how to edit newspaper and radio ads using a ruler, a razor blade, and scotch tape. While all of that may make him sound MacGyver cool, it hasn’t come in handy much since graduation.

Terry, along with Mary, his wife of 31 years, are the proud parents of three daughters and spends most of his free time, like every other middle-aged, overweight, native southerner, at the ice rink playing hockey.

Learn more and connect with Terry at TerryLancaster.com